CV (resume)

EDUCATION
Southern Oregon University,
Ashland, OR
Masters in Management

October 2009 to January 2012
Emphasis: Aging Services, Nonprofit, and Sustainability
Bachelor in Communications, Journalism   
October 1993 to June 1996
Minors: Sociology and Photography

EMPLOYMENT
Eskaton, Carmichael, CA
Director of Social Media
July 2014 to present
– Content creator: articles, blogs, videos, live streaming
– Relationship developer: Veteran’s Network, local media (PR), customers, staff
– Strategy and execution: 2015 and 2016 social media strategy development including online reviews
– Liaison with communities and employees to capture mission of organization in real time

Intel-GE Care Innovations, Roseville, CA
Marketing and Creative Services Manager

April 2012 to April 2014
– Independent Living content specialist in charge of marketing and collateral for QuietCare, smart sensor technology, and Link, an advanced medical alert system (B2B and D2C)
– Program management of business to business partner program
– Project manager for webinars, national events, and collateral development
– Manager of brand assets and photography library; coordinate photography studio and image acquisition
– Web content developer; track traffic using Google analytics
– Working in a FDA regulated medical device environment

Home Builders Association, Lake Oswego, OR
Communications Coordinator

September 2011 to April 2012
– Coordinate recurring print publications and online media including Facebook, Twitter, Linkedin, and blogs
– Write and submit press releases and articles; conduct interviews and report on events
– Develop recruitment material using Adobe CS5 and Microsoft Office (Word, PowerPoint, Publisher)
– Manage weekly email communications including all member eBlasts using Constant Contact
– Staff liaison to Communications Committee reporting Google Analytics and Key Performance Indicators (KPI)
– Develop calendar of all communications to meet goals of organization’s strategic plan

Store to Door, Portland, OR
Development Coordinator  

August 2011 to October 2011
– Community and business outreach, personal contacts, and campaign writing
– Newsletter and direct mail content development

City Lake of Oswego, Lake Oswego, OR
Business Outreach Coordinator/AmeriCorps  

December 2010 to May 2011
– Developed outreach program for Office of Sustainability; evaluated local businesses conservation efforts and presented material on tax incentives available to help pay for energy-efficient upgrades

American Heart Association, Portland, OR
Marketing, Communications & PR Consultant

April 2010 to February 2011
– Developed and implemented event marketing campaigns and PR strategies to meet key initiatives for the Heart Ball, Go Red for Women Luncheon, and Start! Wellness Summit
– Updated collaterals with current information, branding and quality standards (Adobe Creative Suite)
– Worked with client to ensure projects are prioritized based on current needs
– Manage client communication and expectations

NWV Habitat for Humanity, Mt. Angel, OR
Marketing, Communications & PR Consultant

April to September 2010
– Evaluated community outreach program and developed campaign to increase visibility
– Designed and launched two new websites with analytics and SEO: www.NWVHabitat.org and www.NWVReStore.org
– Worked with client to ensure projects are prioritized based on current needs
– Manage client communication and expectations

US Senator Jeff Merkley, Portland, OR
Student Intern  
January to May 2010
– Developed relationships with Merkley’s team and his constituents
– Researched county data and non-profit organizations; compiled content for Senator’s briefs

Legacy Preservation Society, Lake Oswego, OR
Director of Transitions

December 2008 to December 2010
– Helped seniors downsize by purging unwanted belongings and organizing personal memorabilia
– Built educational program to help educate and motivate seniors when downsizing
– Worked with clients to ensure projects are prioritized based on current needs
– Manage client communication and expectations

The Hasson Company Realtors, Lake Oswego, OR
Marketing Director 

March 2007 to October 2009
– Developed and implemented the commercial and corporate marketing strategy in a regulated industry
– Participated in the development and maintained CRM and enterprise management software
– Coordinated content and messaging for press releases, newsletters, brochures, web content, presentations, video, radio, creative briefs, social media status updates, etc.
– Managed monthly Green Team events, guest speakers, and training activities; developed partnerships with Earth Advantage Institute, Energy Trust of Oregon and Green Mountain Energy
– Developed workshops, coached agents, and presented to management and stakeholders
– Monitored metrics and measured ROI to ensure achievement of business objectives
– Designed and managed email marketing campaigns using Constant Contact and other proprietary software
– Developed and promoted interactive, online publicationhttp://hassonvirtualguide.com/
– Managed projects including site launches, systems upgrades, advertising campaigns, and events

Media 5 Group, Tualatin, OR
Marketing, Communications & PR Consultant   

August 2006 to Feb 2007
– Built customized marketing plans including PR, print, web, email, and direct mail
– Evaluated individual Realtors’ businesses, identified opportunities for growth and measured ROI
– Worked as a client advocate developing and maintaining successful client relationships

Coldwell Banker, Portland, OR
Marketing & Communications Manager 

August 2001 to July 2006   
– Created and executed strategic integrated PR & marketing campaign
– Developed identity standards and creative brief to ensure brand reinforcement
– Managed projects including site launches, systems upgrades, advertising campaigns, and events
– Developed and launched new products, services and training programs; coordinated communications
delivery with national affiliate; presented information to sales staff

CIVIC ENGAGEMENT
Adult Community Center,
Lake Oswego, OR
Marketing Committee   
June 2011 to September 2011
The Circus Project,
Portland, OR
Board of Directors     
December 2010 to November 2011
Volunteers of America,
Portland, OR
Senior Advisory Council, Chair    
August 2010 to December 2011
Governor’s Board of Licensed Social Workers, Salem, OR
Public Board Member  
November 2010 to January 2012
State of Oregon Long-Term Care Ombudsman, Lake Oswego/Wilsonville OR
Certified Ombudsman 
July 2010 to August 2011
Toastmasters International Club 605, Lake Oswego, OR
Current Vice President of Public Relations  
Member since 2005

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